Tracking attribution is an essential part of marketing analytics, as it helps you measure the impact of your marketing campaigns and make data-driven decisions. There are two main types of attribution: direct and indirect. Direct attribution refers to tracking a...
Over the last 15 years, marketing has undergone significant shifts that have transformed the way businesses connect with their audiences. From the rise of digital media to the growing importance of mobile devices, these changes have created new opportunities for...
Home improvement companies often use a variety of advertising channels to reach potential customers, including search engine ads, display ads, social media ads, and email marketing. Here are some industry average conversion rates for these channels in the home...
Building brand recognition in a local area is essential for any business that wants to establish a strong presence in its community. Brand recognition means that people in the community know who you are, what you do, and what your business stands for. It's not just...
Are you a business owner in Knoxville, TN looking to establish a strong brand identity and digital presence? Look no further than Envy Brand Studio, the premier Knoxville marketing agency specializing in branding and marketing services for businesses of all sizes....
When it comes to paid advertising, businesses often place a heavy emphasis on placement and targeting. While these are certainly important factors, it's essential not to overlook the importance of creative in your advertising efforts. In fact, creative may be just as...