Home Improvement Conversion Rates – Industry Average

Mar 4, 2023 | Marketing

Home improvement companies often use a variety of advertising channels to reach potential customers, including search engine ads, display ads, social media ads, and email marketing. Here are some industry average conversion rates for these channels in the home improvement industry:

  1. Search engine advertising: Home improvement companies targeting keywords such as “home renovation” or “kitchen remodeling” may see conversion rates in the range of 3-6%. However, the competitiveness of the industry and the geographic location of the target audience can also have an impact on conversion rates.
  2. Display advertising: Display ads for home improvement companies may have a lower average conversion rate of around 0.5-1%. However, by using highly targeted placements, such as websites related to home improvement or home decor, conversion rates can potentially increase.
  3. Social media advertising: Home improvement companies may see conversion rates of 1-3% when using social media ads to target audiences interested in home improvement or DIY projects. The use of compelling visuals and creative ad copy can help increase the likelihood of conversions.
  4. Email marketing: Email marketing can be a highly effective channel for home improvement companies, with conversion rates averaging around 3-5%. By targeting subscribers who have already shown interest in the company’s products or services and providing personalized recommendations or exclusive offers, home improvement companies can potentially see even higher conversion rates.

It’s important to keep in mind that these conversion rates are just averages and can vary widely depending on factors such as the quality of the ad creative, the targeting of the audience, and the effectiveness of the call to action. Home improvement companies should continually test and optimize their advertising campaigns to improve their conversion rates over time.

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